Description
Campaign Tracker for WordPress helps website owners identify the source of their leads and understand visitors’ journeys through their site. It integrates with a wide range of popular WordPress form plugins—including Gravity Forms, Ninja Forms, WPForms, Formidable Forms, Contact Form 7, and Elementor Forms—as well as WooCommerce, allowing users to track campaign parameters and visitor navigation across multiple platforms. This effectively provides detailed marketing insight alongside form submissions or sales notification.
The plugin captures essential campaign data such as Google UTM parameters, Google AdWords GCLID, Microsoft’s MSCLKID, and Facebook’s FBCLID click IDs, plus custom campaign variables. It also records the user’s journey by logging pages visited and time spent before completing a form or purchase, although user journey tracking isn’t supported on all form types. Campaign Tracker works smoothly with caching setups and respects GDPR requirements by integrating with cookie consent plugins.
Setting up Campaign Tracker involves adding hidden fields to your forms and mapping campaign variables, enabling automatic collection of marketing data each time a user submits a form or completes a WooCommerce order. This data integration helps businesses analyze which marketing campaigns are most effective and optimize their strategies accordingly.